Intent That Drives Action

We turn real-time behavioural signals into smart, targeted campaigns that connect brands with HR leaders.

Content That Captivates

Trusted by HR leaders worldwide, our daily content sparks engagement, insight, and industry-wide conversation.

Over 40 Years of Innovation

From data to AI, we keep evolving. We push boundaries and deliver results that stand the test of time.

Powered by People

Our expert teams strive for excellence every day. For our readers, our clients, and each other.

Highlights

  • 6 million Intent data signal attributes per month
  • 2 million Page impressions annually
  • 250+ Projects delivered annually

Our Technology

Smarter Signals. Stronger Campaigns. Real Results.

We built GILT (Grapevine Intelligence Lead Tracker) to help you stay ahead of how HR professionals buy, research, and engage today. Our AI-driven platform tracks millions of real-time signals from content downloads to event attendance, then combines them with rich company data to predict what your audience needs next.

GILT doesn't just show you who's interested. It delivers ready-to-act leads directly into your CRM and dashboards so you can launch personalised, multi-channel campaigns that truly perform.

Trusted by hundreds of HR marketing teams and nominated twice for AOP Product of the Year, GILT is built to drive measurable ROI every step of the way.

  1. Understand the Signals

    Track real-time engagement across content, events, and browsing behaviour to uncover true buying intent.

  2. Predict What's Next

    AI connects behavioural data with firmographics to surface the right audience at the right time.

  3. Activate Your Campaigns

    Feed leads straight into your CRM, launch personalised campaigns, and see results in live dashboards.

Our Audience

HR Grapevine doesn't just track HR trends, we predict them. Our cutting-edge behavioural listening technology analyses real-time intent signals to forecast what our audience of senior HR leaders will do next.

Armed with these powerful insights, we create AI-enhanced, hyper-targeted cohorts that go beyond basic segmentation. This means we reach HR professionals, we activate them with precision, and ensure your brand lands in front of the right decision-makers at the perfect moment.

No one understands or engages the HR audience better than HR Grapevine. When it comes to making an impact, we turn data into results, every time.

Our Brands

The UK's largest HR community — leading the conversation, shaping the agenda, and connecting the people driving the future of work.

The US's most content-rich HR platform — uniquely combining news, insight, and thought leadership to engage, inform, and connect the HR leaders shaping tomorrow.

eGOLD Headhunter Database, the world's largest searchable database of executive recruiters.